Ad Choices Policies and Procedures for CaduceusLink and LinkUP
1. Introduction
CaduceusLink and LinkUP are committed to providing a transparent and user-friendly advertising experience. These policies and procedures outline how we manage ad choices to ensure that users have control over the ads they see and that advertisers adhere to ethical standards.
2. Ad Choices Policies
2.1 User Control
- Ad Preferences: Users can manage their ad preferences through their account settings. They can choose the types of ads they want to see and opt-out of interest-based advertising.
- Opt-Out Options: Users can opt-out of personalized ads by adjusting their settings or using industry-standard tools such as the Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI) opt-out pages.
2.2 Data Collection and Usage
- Transparency: We are transparent about the data we collect for advertising purposes. This includes information on browsing behavior, demographics, and professional interests.
- Consent: Users must provide explicit consent for the collection and use of their data for personalized advertising.
- Data Protection: All data collected is stored securely and used in compliance with our Privacy Policy and applicable data protection laws.
2.3 Advertiser Guidelines
- Relevance: Ads must be relevant to healthcare professionals and align with the interests and needs of our user base.
- Accuracy: Advertisers must ensure that their ads are truthful, accurate, and not misleading.
- Compliance: All ads must comply with applicable laws, regulations, and industry standards.
3. Ad Choices Procedures
3.1 Managing Ad Preferences
Step 1: Accessing Ad Settings
- Users can access their ad settings by navigating to their account settings and selecting “Ad Preferences”.
Step 2: Adjusting Ad Preferences
- Users can select the categories of ads they are interested in or choose to see fewer ads from specific categories.
Step 3: Opting Out of Personalized Ads
- Users can opt-out of personalized ads by selecting the “Opt-Out” option in the ad preferences section. This will limit the use of their data for personalized advertising.
3.2 Handling User Data
Step 1: Data Collection
- Collect user data related to browsing behavior, demographics, and professional interests through cookies and similar technologies, with user consent.
Step 2: Data Usage
- Use the collected data to deliver relevant ads and measure ad performance. Ensure all data usage is in line with the user’s preferences and our Privacy Policy.
Step 3: Data Security
- Implement robust security measures to protect user data from unauthorized access or breaches.
3.3 Advertiser Compliance
Step 1: Advertiser Registration
- Require advertisers to register and provide relevant business information, including proof of legitimacy.
Step 2: Ad Review Process
- Review all ads before they go live to ensure they meet our guidelines for relevance, accuracy, and compliance.
Step 3: Monitoring and Enforcement
- Continuously monitor ads for compliance. Take corrective actions, including removal of non-compliant ads and suspension of repeat offenders.
4. User Support and Feedback
4.1 Support Availability
- Provide user support for ad choices issues via email and live chat from Monday to Friday, 9 AM to 5 PM (local time).
4.2 Reporting Issues
- Users can report any issues with ads or ad preferences through a dedicated support portal.
4.3 Feedback Mechanism
- Encourage users to provide feedback on their ad experience. Use this feedback to improve ad choices policies and procedures.
5. Compliance and Updates
5.1 Regular Audits
- Conduct regular audits to ensure compliance with ad choices policies and procedures.
5.2 Policy Updates
- Periodically review and update ad choices policies and procedures to reflect changes in technology, user preferences, and regulatory requirements. Notify users of significant changes via email and in-app notifications.
By adhering to these ad choices policies and procedures, CaduceusLink and LinkUP aim to provide a transparent and user-friendly advertising experience while ensuring the privacy and preferences of our users are respected.